This Privacy Policy (“Policy”) explains how Action Square CO., LTD Services (from now on, “Action Square,” “we,” “us,” or the company”) collects, stores utilize, or otherwise processes personal data of end-users of our Services as defined below (referred to as “you” or “your” in this Policy), and what rights you have if we are processing your personal data.
In this Policy, “Services” refers to our Games, Websites, and any related services or properties we directly control. “Games” refers to online games or applications that we own and operate.
We use the term “your data” or “personal data” to refer to data that relates to you as an identified or identifiable individual (such as your name or email address), including non-personal data that can be combined with other data to identify you potentially. You must read and accept this Policy before accessing or using our Services so that you are aware of how and why we may use data relating to you. In addition to this Policy, we encourage you to carefully review our Terms of Service, which govern your use of our Services.
CONTACT INFORMATION
In matters related to this Policy, you can reach us by email at sb_help@action2quare.com. You can also contact us by mail at Action Square Co., LTD., 20F, 419, Teheran-ro, Gangnam-gu, Seoul, Republic of Korea.
WHY DO WE PROCESS YOUR DATA, AND ON WHAT BASIS?
2.1. LEGAL BASIS
When we process or collect your data, we ensure that we have a legal basis for doing so. Below, you can find examples of the different purposes for which we process your data and the legal basis we have for each of those reasons:
To perform our contract with you (e.g., the license we grant to you to use our Services by the Terms of Service), we may process your data as necessary to:
- create and maintain an account for you in our Games or other Services where applicable,
- enable you to play our Games or use our other Services, and provide their correct versions (for example, selecting an appropriate language version for you),
- verify your purchases or other transactions in our Games or other Services,
- where available, enable you to communicate with other users in our Games or other Services (for example, by providing chat, forums, or other similar features),
- where available, provide social features (for example, clans, matchmaking, or leaderboards) or events in our Games or other Services,
- personalize your gameplay experience and provide you with offers and rewards in our Games based on your activity in those Games,
- where available, enable you to save and sync your gameplay across multiple devices (for example, by giving you the option to connect a third-party account with our Games for that purpose),
- send you service-related communications (for example, technical notices, security alerts, or administrative messages), or
- handle your support requests or otherwise manage our relationship with you.
Based on our legitimate interest in constantly improving our Services, we may process your data to:
- operate and maintain our Services (for example, by making sure our Services are secure and function as intended),
- troubleshoot or debug any bugs, errors, or other issues in our Services,
- measure and analyze the use of our Services or data we collect through our Services (for example, to discover trends or other insights or to inform our operations),
- create data that is not identifiable to you for statistical or research purposes (for example, anonymized or aggregated data),
- conduct surveys or other research to learn more about our users,
- improve our current Services or develop new Services,
- keep track of installations of our Games (including the source of each install),
- measure, analyze, and improve the effectiveness of our advertising (including our advertising outside of our Services), or
- send you communications about offers, rewards, events, or other news related to our Services.
Based on our legitimate interest to make sure our Services are a fair and safe environment for all users and to maintain security for our Services and business, we may process your data to:
- moderate and monitor the use of our Games or other Services (including any messages sent through the Services), either automatically or manually,
- ensure that our Terms of Service are followed,
- detect, investigate, or prevent fraud or fraudulent or otherwise unauthorized behavior,
- audit our operations or processes (for example, to verify that they function as intended and according to regulatory or contractual requirements), or
- establish, exercise, or defend our legal rights to the extent permitted by applicable laws and regulations.
With your consent, we may process your data to:
- ask our advertising partners to show or not show our ads to you based on your activity (including by limiting the number of times you see our ads),
- ask our advertising partners to advertise our Games or other Services to audiences which they believe have interests like yours,
- keep track of your activity in our Games to learn about your interests and improve the advertising in our Games, or
- personalize, or ask our advertising partners to personalize, the ads you see in our Games to make them more relevant to you, or
- for other purposes explained to you when we ask for your consent.
Finally, we may process your data as necessary to:
- comply with legal obligations which apply to us (including accounting and tax requirements and requirements to provide information to competent authorities upon due request), or
- protect your vital interests or the vital interests of another person.
In addition, we may process your data for additional purposes which are compatible with any of the purposes listed above.
2.2. ADVERTISING
Advertising is one of the tools that helps fund our Services and enables us to make our Games available free of charge. We may show our ads and ads from third parties in our game. We also advertise our Games outside of our Services on third-party properties such as websites or applications
When you see ads in our Games, we may share your Advertising ID and IP address with our advertising partners if you have given your consent to use your data for personalized ads. Our advertising partners may also collect non-personal information directly from our Games through technologies such as software development kits (SDKs). In each case, they may use such data for several purposes, including limiting the number of times you see an ad or personalizing the ads you see to make them more relevant to you (for example, based on the past activity they have associated with your Advertising ID). For more information, please refer to the privacy policies of our advertising partners below;
Google
https://policies.google.com/privacy
Facebook
https://www.facebook.com/privacy/explanation
Apple Search Ads
http://www.apple.com/privacy
UnityAds
https://unity3d.com/legal/privacy-policy
IronSource
https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
Vungle
https://vungle.com/privacy
AdColony
https://www.adcolony.com/privacy-policy
When you see our ads outside of our Services (for example, on third-party properties such as websites or applications), the ad network involved in delivering that ad to you may, based on information such as the past activity they have associated with your Advertising ID, have determined that you may be interested in our Services. When ad networks use your Advertising ID in these ways, they do so based on their respective privacy policies or notices.
Ad networks may also use your data to:
- limit the number of times you see our ads,
- inform users who have previously played our Games about new content, updates, or other news related to those Games, or
- refrain from showing our ads to users who already play the Game being advertised.
For both ads in our Games and our ads outside of our Services, Advertising IDs or other identifiers are also used for ad measurement, which involves the collection of metrics such as total views, clicks, or installs generated by an ad. Measurement data may be directly or indirectly collected or received by multiple parties involved in ad delivery (including our advertising partners and us) through technologies such as web beacons inserted into ads. This data is used to provide measurement services, detect, investigate, and prevent fraud or fraudulent behavior, or settle payments between the parties involved in ad delivery.
WHAT DATA DO WE PROCESS?
We may process the following data relating to you:
- online identifiers such as your in-game alias, IP address, internal identifiers we assign to your account, or hardware or operating system-based identifiers, including your Advertising ID or device ID,
- technical information about the device you use to play our Games or use our other Services (for example, information about its type, model, manufacturer, operating system, language, display, processor, or memory),
- your coarse location (for example, country, state, or city), inferred from your IP address,
- information about your use of the Services (for example, information about your progress in our Games,
- information about your interactions with our ads outside of the Services (for example, on third-party websites or applications), including information on how you were referred to our Games or other Services,
- crash logs or other information related to bugs, errors, or other issues in our Services,
- inferences we make based on your activity in our Services,
- messages or other communications you send to us or through the Services (for example, your chat messages in our Games or emails you send to our support team),
- if you choose to connect a third-party account (for example, a social media account) with our Services, the information we receive from the third-party account provider (for example, identifier),
- if you make purchases in our Games, the information we receive from third-party payment service providers to validate those purchases (but not your actual payment information such as credit card numbers),
- if you participate in our surveys or other research, any comments, feedback, responses, or additional information you provide to us when doing so (for example, information about your background or experience with our Games),
- any other information you choose to submit to us through our Services or otherwise, and
- with your consent, other information is explained when you ask for your support.
We do not expect or intend to collect or otherwise process any special categories of data relating to you. By particular types of data, we mean genetic, biometric, or health information, information revealing racial or ethnic origin, sex life or sexual orientation, political opinions, religious or philosophical beliefs or trade union membership, or information about your criminal offenses or convictions. Please do not provide this kind of information to us or use the Services to make it available to others.
WHERE DO WE COLLECT YOUR DATA FROM?
We may collect data relating to you from the following sources:
- directly from you when you submit it to us (for example, when registering an account with us, subscribing to our communications, sending support inquiries to us, or responding to our surveys),
- directly from you and your device by automatic means when you use our Services or interact with our ads outside of our Services (for example, on third-party websites or applications), including through cookies or similar technologies or software development kits (SDKs),
- from our advertising partners involved in the delivery and measurement of ads when you interact with third-party ads in our Games or Action Square’s ads outside of our Services (for example, on third-party websites or applications),
- if you choose to connect a third-party account (for example, a social media account) with our Services from the third-party account provider,
- if you make purchases in our Services, from the third-party payment service provider involved in those transactions, or
- with your consent, other sources explained to you when asking for your support.
Providing data to us is not mandatory. However, we cannot offer the Services, or some parts or features of the Services, without processing your data. If you use our Services, we will collect data relating to you for some or all of the purposes described in this Policy, depending on the Services you decide to use and your choices when using them.
WHO DO WE SHARE YOUR DATA WITH?
We may share your data with third parties to achieve the purposes described in this Policy. This may include sharing data with the following types of recipients:
- persons or companies outside of the Action Square that provide services to us and process data on our behalf when providing those services (for example, providers of hosting services, analytics services, services that add functionality to the Services, or other services that help us develop and operate our Services);
- other partners we work with while providing the Services (who may process your data independently of us), including advertising partners, IP licensors, and others,
- prospective or actual buyers or investors (including their agents or advisors) in the context of a planned or actual acquisition, merger, or another business restructuring,
- competent courts of law or other government authorities where disclosure is necessary as a matter of applicable law or regulation,
- any person or entity where we believe disclosure is necessary to exercise, establish or defend our legal rights or to protect your or another person’s vital interests, or
- with any other person or entity with your consent.
In addition, please consider that some information you submit or make available through the Services may be visible to other users of our Services. This typically applies to, for example, your public profile information in our Games (such as your in-game alias), your chat messages in our Games, and data used to provide social features such as clans or leaderboards. We encourage you to carefully consider what information you wish to share in this manner.
HOW LONG DO WE KEEP YOUR DATA?
We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including to provide you with the Services or to comply with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Games or other Services. After the applicable retention period necessary for the safe performance of Services, we will either delete or de-identify your data or, if neither deletion nor de-identification is possible (for example, due to information being stored on a backup server), isolate your data from further processing until deletion or de-identification is possible. We may continue to use data that is not identifiable to you (for example, aggregate data).
HOW DO WE KEEP YOUR DATA SECURE?
We have adopted measures to provide your data with a level of security appropriate for the degree of risk involved with the data processing activities described in this Policy. These measures protect your data against accidental or unlawful destruction, loss, alteration, and unauthorized disclosure or access. The specific criteria we employ vary depending on the sensitivity of the data but typically include, for example, encryption, pseudonymization of identifying data where feasible, physical and technological controls to limit access to services or systems that contain personal data, and maintaining procedures to handle any suspected security incidents.
YOUR RIGHTS
With respect to our processing of your data, you may:
- access, correct, or request the deletion of your data,
- request us to restrict our processing of your data,
- object to our use of your data for automated decision-making for direct marketing purposes,
- be informed about which third parties have received your data,
- request a copy in the machine-readable format of the personal data we have collected from you under this Policy,
- where technically feasible, request that your data be transmitted to another controller.
You may also withdraw your consent for processing your data at any time. Please be aware that we may continue processing your data despite your withdrawal of support if we also have another lawful basis. To access your data in our Games or to request its deletion, please get in touch with us at sb_help@action2quare.com.
To exercise your rights, you may also contact us at sb_help@action2quare.com. When you submit a request to exercise your rights, we must verify that you are the consumer to whose personal information the request relates, or a person authorized to act on that consumer’s behalf. We may ask you to provide further details on the account to which the request relates, enabling us to confirm that you are the account holder or acting on their behalf upon the request.
While we will usually not do so, we reserve the right to charge you an appropriate fee for exercising your requests permitted by applicable laws and regulations. If you believe that we have infringed your privacy rights, please get in touch with us at sb_help@action2quare.com so we can try to resolve the issue. If you are an EU resident, you have the right to complain to your local supervisory authority.
INTERNATIONAL TRANSFER
Action Square is a company based in the Republic of Korea, and to provide you the Services, your data will be transferred to the Republic of Korea for processing and stored on Microsoft Azure. Using Action Square’s Services, you acknowledge and consent to process your data in the Republic of Korea.
Since the Republic of Korea is considered a country that does not ensure “an adequate level of protection,” according to the art. 45 of the General Data Protection Regulation (“GDPR”), Action Square relies on specific appropriate safeguards and derogations for safe transfer provided in the art. 46 and 49 of the GDPR. Namely, Action Square collects and transfers your data to the Republic of Korea only due to the following circumstances: 1) because we entered into a contract with the Microsoft Azure or another service provider incorporating standard data protection clauses; 2) to perform a contract (providing you with the Services under our Terms of Service); 3) your consent.
NOTE FOR CALIFORNIA RESIDENTS
If you are a California resident, please be aware that under the California Consumer Privacy Act of 2018, as amended (“CCPA”), you are entitled to specific rights regarding your data. Besides other rights outlined in this Policy, California residents have the following rights:
– The right to opt-out of the sale of your personal information. We do not sell your personal information in exchange for money. However, we may disclose a limited amount of your personal information (i) to our advertising partners to enable them to deliver an ad that is relevant to you or (ii) to our marketing or licensing partners to enable them to send you relevant offers when you have opted into such communication.
This includes the following categories of your personal information:
- identifiers (generally including an advertising ID and your IP address for ad partners and name and email for marketing or licensing partners); and
- internet or other electronic network activity information (including technical information required to select and deliver the appropriate ad type and format).
Because this disclosure of information could be deemed a “sale” in the meaning of the CCPA, we ask for your explicit consent to disclose your personal information to our advertising or marketing partners for the above purposes. You can contact us at sb_help@action2quare.com to exercise your right to opt out
– Non-Discrimination. You have the right not to be discriminated against for exercising your rights under the CCPA.
AGE LIMIT
By accepting our Terms of Service and using our Services, you represent at least 13 years of age. Therefore, if you are under 13 years of age, please do not provide your data to us or use the Services to make your data available to others. If we discover that we unintentionally hold personal data relating to a user under 13 years of age, we will promptly delete the data from our records. If you have reason to believe we hold personal data relating to a user under 13 years of age, please contact us.
CHANGES
We may update this Policy from time to time due to changes in our operations or the legal obligations that apply to us. Updates will be made available here. We may also inform you of any changes by other means appropriate to the significance of the changes.